02Mar2018

What is the new Tax Policy? Cual es la nueva Politica Fiscal?

¿Cuál es la nueva política fiscal? Estamos experimentando el mayor cambio en los impuestos federales de los últimos treinta años. Las corporaciones (la tasa de C Corp cae del 35% al 21%) y los propietarios de negocios -S Corporaciones, LLC y Asociaciones (una deducción del 20% de los ingresos imponibles si cumplen con los nuevos
  • 2 Mar, 2018
  • albanmiguel
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05Sep2017

Latinos and Money Management

It is no secret that the Latino consumer in recent years feels more optimistic about their finances and proudly sees how their household income has continued to increase. Several reasons contribute to this, better education therefore better jobs, new generations are starting to work at younger ages, the industries are offering better salaries to bilingual
  • 5 Sep, 2017
  • albanmiguel
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05Sep2017

Is the Hispanic Market still a “Niche” market?

Six years ago, when I decided to create my consulting firm, The Hispanic Approach, I said to myself, “this is great, we have a niche”! I am happy to report I was wrong. The truth is that US Hispanic audiences are the second-largest in terms of buying power, with around $1.5 trillion to spend. Many
  • 5 Sep, 2017
  • albanmiguel
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05Sep2017

Translations vs Transcreations

If you speak more than one language, you have probably been faced with this question. And depending on the type of industry you are in, you might need to decide between translations, basically word by word from one language to another; or transcreation, in order to bring the same message alive from one culture to
  • 5 Sep, 2017
  • albanmiguel
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05Sep2017

How to earn the trust of the Hispanic Consumer

By nature, and unfortunately through experience, Hispanics have learned not to trust people easily. If you are from Latin America or if you have done business there, you will agree with me that governments there and the systems that operate the business models are most of the time full of corruption and unethical behaviors. I am
  • 5 Sep, 2017
  • albanmiguel
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05Sep2017

What is a CPA and why do I need one?

A CPA is a Certified Public Accountant in each state. A CPA is a professional with accounting and tax expertise, protects the client through professional secrecy and is able to represent you before the IRS or other agencies. From our experience working with hundreds of customers a year and attending conferences about our community, we
  • 5 Sep, 2017
  • albanmiguel
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05Sep2017

An Underserved Segment: The Underbanked

Did you know that the “under-banked” is the #1 source of future banking growth? Unfortunately, most of the underbanked consumer is Hispanic. This is not good for the Hispanic population, which are entrepreneurs by nature and are starting to integrate more into corporate America. Who is the “underbanked”? Under banked consumers are those who have
  • 5 Sep, 2017
  • albanmiguel
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05Jul2016

Hispanic or Latino?

Many times I have been asked the question of why I picked the name of my company “The Hispanic Approach?” and why not the Latino Approach? And what the difference is between Hispanic and Latino? So here is my personal opinion about the word Latino and Hispanic: IT DOESN’T MATTER. Hispanics or Latinos, or however
  • 5 Jul, 2016
  • albanmiguel
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06Jun2016

Is it all about the language?

In my prior post I briefly explained my thoughts about the difference between Hispanics and Latinos. Hispanic is everyone that speaks Spanish, including people from Spain or Spanish people or Spaniards. Many times I have been referred to as “Spanish guy” and no, I am not Spanish, I am Peruvian, however I am a Spanish
  • 6 Jun, 2016
  • albanmiguel
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