Category: Portfolio

Independence Blue Cross

Independence Blue Cross contacted The Hispanic Approach to create monthly Spanish language ads.

Chester County, PA

OVERVIEW Chester County Economic Development Council and Chester County Emergency Services approached The Hispanic Approach with the goal to create awareness and to engage the local Hispanic community regarding their services and initiatives. The Hispanic Approach, toge ther with the Chester County Economic Development Council developed an authentic campaign to drive local Hispanic community engagement.…
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Delaware County Community College

OVERVIEW Delaware County Community College approached The Hispanic Approach with the goal to recruit local Hispanics interested in advancing themselves professionally by attaining their degree. The Hispanic Approach worked to create awareness and to engage the local  Hispanic community regarding the opportunities available by advancing their future . APPROACH The Hispanic Approach’s Spanish language magazine…
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Meridian Bank

OVERVIEW Meridian Bank approached The Hispanic Approach because they needed to increase awareness to Hispanics in the community about all the services that they offer in their portfolio. APPROACH The Hispanic Approach’s Spanish language magazine was utilized as on outlet to promote awareness and drive engagement within the Hispanic community in the greater Philadelphia area.…
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Herr’s

OVERVIEW Herr’s wanted to increase their local presence in the community and become better recognized within the Hispanic community as snack food provider of choice. APPROACH The Hispanic Approach targeted local community events for Hispanics and delivered an experiential marketing campaign. The use of native speakers to represent the brand added an essential element of…
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Clearwater Aquarium

OVERVIEW The Clearwater Aquarium  contacted The Hispanic Approach with the goal to increase attendance by Hispanics in the Tampa Bay area and tourists from South and Latin America to the region. APPROACH The Hispanic Approach worked with the Marketing Department of the Clearwater Aquarium to develop a 12 month strategy. There were a series of…
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